selected work
Kristel
Branding / Packaging Design /
Concept Development / Art Direction
ABOUT THE PROJECT
Kristel is a beauty campaign project developed around two seasonal visual concepts: Fall and Summer.
The project focused on creating social media posters and digital campaign visuals designed to communicate distinct moods while maintaining a consistent brand identity.
The Fall campaign explores mystery, elegance and depth through darker tones and cinematic underwater-inspired visuals. In contrast, the Summer campaign embraces freshness, light and vibrant energy through bright colors and clean compositions.
Each visual was designed to create an emotional connection with the audience while highlighting the product in a strong and memorable way.
SEASONAL CAMPAIGN VISUALS
Visual assets created to communicate different seasonal moods while maintaining a consistent brand identity.
• Fall campaign visuals
• Summer campaign visuals
• Product-focused compositions
• Seasonal art direction
• Promotional campaign layouts
• Digital advertising assets
SOCIAL MEDIA & DIGITAL APPLICATIONS
Digital materials designed for online promotion and audience engagement across multiple platforms.
• Social media posters
• Promotional graphics
• Digital campaign assets
• Brand communication visuals
• Product presentation layouts
• Content for online platforms
SERVICES
• Campaign Concept
• Visual Direction
• Graphic Design
• Art Direction
DELIVERABLES
• Social Media Posters
• Digital Assets
• Campaign Visuals
• Seasonal Content
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