selected work
Kristel
Branding / Packaging Design /
Concept Development / Art Direction
ABOUT THE PROJECT
Kristel beauty campaign is a branding and visual campaign project developed around two seasonal concepts: Fall and Summer. The Kristel beauty campaign combines packaging design, concept development and art direction to create a cohesive visual identity across digital and promotional materials.
The project focuses on creating social media posters, campaign visuals and digital assets designed to communicate different moods while maintaining a strong and recognizable brand identity.
The Fall campaign explores mystery, elegance and cinematic underwater-inspired atmospheres through darker tones, dramatic lighting and immersive compositions. In contrast, the Summer campaign embraces freshness, brightness and vibrant energy through lighter palettes, natural elements and clean visual storytelling.
The project includes branding development, promotional materials, campaign posters, product-focused visuals and digital content created to strengthen the brand experience across multiple platforms. Through a balance of visual consistency and seasonal variation, the Kristel beauty campaign creates a memorable and engaging visual language.
SEASONAL CAMPAIGN VISUALS
Visual assets created to communicate different seasonal moods while maintaining a consistent brand identity.
• Fall campaign visuals
• Summer campaign visuals
• Product-focused compositions
• Seasonal art direction
• Promotional campaign layouts
• Digital advertising assets
SOCIAL MEDIA & DIGITAL APPLICATIONS
Digital materials designed for online promotion and audience engagement across multiple platforms.
• Social media posters
• Promotional graphics
• Digital campaign assets
• Brand communication visuals
• Product presentation layouts
• Content for online platforms
SERVICES
• Campaign Concept
• Visual Direction
• Graphic Design
• Art Direction
DELIVERABLES
• Social Media Posters
• Digital Assets
• Campaign Visuals
• Seasonal Content
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